Promotional strategy : managing the marketing communications process /
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Awduron Eraill: | , |
| Fformat: | Llyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Homewood, Ill. :
R. D. Irwin,
1979.
|
| Rhifyn: | 4th ed. |
| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
MARC
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| 050 | 0 | 0 | |a HF5415.123 |b .E5 1979 |a HF5415.123 |b .E5 |
| 082 | 0 | |a 658.8/2 |2 19 | |
| 100 | 1 | 0 | |a Engel, James F. |
| 245 | 1 | 0 | |a Promotional strategy : |b managing the marketing communications process / |c James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. |
| 250 | |a 4th ed. | ||
| 260 | 0 | |a Homewood, Ill. : |b R. D. Irwin, |c 1979. | |
| 300 | |a xiv, 755 p., [2] leaves of plates : |b ill. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | 0 | |a Kinnear, Thomas C., |d 1943-, |e joint author. |
| 700 | 1 | 0 | |a Warshaw, Martin R., |e joint author. |
| 908 | |a 061005 | ||
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