Promotional strategy : managing the marketing communications process /

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Kaituhi matua: Engel, James F.
Ētahi atu kaituhi: Kinnear, Thomas C., 1943- (joint author.), Warshaw, Martin R. (joint author.)
Hōputu: Pukapuka
Reo:Ingarihi
I whakaputaina: Homewood, Ill. : R. D. Irwin, 1979.
Putanga:4th ed.
Ngā marau:
Ngā Tūtohu: Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
Whakaahuatanga
Whakaahuatanga ōkiko:xiv, 755 p., [2] leaves of plates : ill. ; 25 cm.
Rārangi puna kōrero:Includes bibliographical references and index.
ISBN:0256021562