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|b .R3247 1992
|a HF5415
|b .R3247
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|a 658.8
|2 20
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| 100 |
1 |
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|a Rapp, Stan.
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| 245 |
1 |
4 |
|a The great marketing turnaround :
|b the age of the individual, and how to profit from it /
|c Stan Rapp, Tom Collins.
|
| 260 |
|
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|a New York :
|b Plume,
|c [1992]
|
| 300 |
|
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|a xiv, 336 p. :
|b ill. ;
|c 21 cm.
|
| 500 |
|
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|a Originally published: Englewood Cliffs, N.J. : Prentice Hall, c1990.
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| 504 |
|
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|a Includes bibliographical references (p. 314-321) and index.
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
0 |
|a Sales promotion.
|
| 700 |
1 |
0 |
|a Collins, Tom.
|
| 908 |
|
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|a 060627
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| 942 |
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