Rapp, S., & Collins, T. (1992). The great marketing turnaround: The age of the individual, and how to profit from it. Plume.
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Citação norma Chicago
Rapp, Stan, and Tom Collins. The Great Marketing Turnaround: The Age of the Individual, and How to Profit from It. New York: Plume, 1992.
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Citação norma MLA
Rapp, Stan, and Tom Collins. The Great Marketing Turnaround: The Age of the Individual, and How to Profit from It. Plume, 1992.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.