The great marketing turnaround : the age of the individual, and how to profit from it /

The great marketing turnaround : the age of the individual, and how to profit from it /

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Bibliographic Details
Main Author: Rapp, Stan
Other Authors: Collins, Tom
Format: Book
Language:English
Published: New York : Plume, [1992]
Subjects:
Advertising.
Marketing.
Sales promotion.
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Description
Item Description:Originally published: Englewood Cliffs, N.J. : Prentice Hall, c1990.
Physical Description:xiv, 336 p. : ill. ; 21 cm.
Bibliography:Includes bibliographical references (p. 314-321) and index.
ISBN:0452267498

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