The great marketing turnaround : the age of the individual, and how to profit from it /

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Bibliographic Details
Main Author:	Rapp, Stan
Other Authors:	Collins, Tom
Format:	Book
Language:	English
Published:	New York : Plume, [1992]
Subjects:	Advertising. Marketing. Sales promotion.
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Call Number:	PR9615.3.W33
Barcode BK037623	Available Place a Hold