Schiffman, L. G. (1997). Consumer behavior (6th.ed.). Prentice-hall of India.
Chicago Style (17th ed.) ZitazioaSchiffman, Leon G. Consumer Behavior. 6th.ed. New Delhi: Prentice-hall of India, 1997.
MLA (9th ed.) ZitazioaSchiffman, Leon G. Consumer Behavior. 6th.ed. Prentice-hall of India, 1997.
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