APA-Zitierstil (7. Ausg.)

Schiffman, L. G. (1997). Consumer behavior (6th.ed.). Prentice-hall of India.

Chicago-Zitierstil (17. Ausg.)

Schiffman, Leon G. Consumer Behavior. 6th.ed. New Delhi: Prentice-hall of India, 1997.

MLA-Zitierstil (9. Ausg.)

Schiffman, Leon G. Consumer Behavior. 6th.ed. Prentice-hall of India, 1997.