Schiffman, L. G. (1997). Consumer behavior (6th.ed.). Prentice-hall of India.
Tohutoru Kātū Chicago (17th ed.)Schiffman, Leon G. Consumer Behavior. 6th.ed. New Delhi: Prentice-hall of India, 1997.
Tohutoro MLA (9th ed.)Schiffman, Leon G. Consumer Behavior. 6th.ed. Prentice-hall of India, 1997.
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