Cita APA (7th ed.)
Assael, H. (1998). Consumer behavior and marketing action (6th ed.). South-Western.
Cita Chicago (17th ed.)
Assael, Henry. Consumer Behavior and Marketing Action. 6th ed. Ohio: South-Western, 1998.
Cita MLA (9th ed.)
Assael, Henry. Consumer Behavior and Marketing Action. 6th ed. South-Western, 1998.
Atenció: Aquestes cites poden no estar 100% correctes.