Lua APA (7ú heag.)

Assael, H. (1998). Consumer behavior and marketing action (6th ed.). South-Western.

Lua i Stíl Chicago (17ú heag.)

Assael, Henry. Consumer Behavior and Marketing Action. 6th ed. Ohio: South-Western, 1998.

Lua MLA (9ú heag.)

Assael, Henry. Consumer Behavior and Marketing Action. 6th ed. South-Western, 1998.

Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.