Assael, H. (1998). Consumer behavior and marketing action (6th ed.). South-Western.
Citazione stile Chigago Style (17a edizione)Assael, Henry. Consumer Behavior and Marketing Action. 6th ed. Ohio: South-Western, 1998.
Citatione MLA (9a ed.)Assael, Henry. Consumer Behavior and Marketing Action. 6th ed. South-Western, 1998.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.