Cita APA (7th ed.)

Assael, H. (1998). Consumer behavior and marketing action (6th ed.). South-Western.

Cita Chicago (17th ed.)

Assael, Henry. Consumer Behavior and Marketing Action. 6th ed. Ohio: South-Western, 1998.

Cita MLA (9th ed.)

Assael, Henry. Consumer Behavior and Marketing Action. 6th ed. South-Western, 1998.