Style de citation APA (7e éd.)

Churchill, G. A. (1992). Basic marketing research (2nd ed.). The Dryden Press.

Style de citation Chicago (17e éd.)

Churchill, Gilbert A. Basic Marketing Research. 2nd ed. New York: The Dryden Press, 1992.

Style de citation MLA (9e éd.)

Churchill, Gilbert A. Basic Marketing Research. 2nd ed. The Dryden Press, 1992.