Cita APA (7th ed.)
Churchill, G. A. (1992). Basic marketing research (2nd ed.). The Dryden Press.
Cita Chicago (17th ed.)
Churchill, Gilbert A. Basic Marketing Research. 2nd ed. New York: The Dryden Press, 1992.
Cita MLA (9th ed.)
Churchill, Gilbert A. Basic Marketing Research. 2nd ed. The Dryden Press, 1992.
Atenció: Aquestes cites poden no estar 100% correctes.