Churchill, G. A. (1992). Basic marketing research (2nd ed.). The Dryden Press.
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Chicago Style (17th ed.) Citation
Churchill, Gilbert A. Basic Marketing Research. 2nd ed. New York: The Dryden Press, 1992.
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MLA (9th ed.) Citation
Churchill, Gilbert A. Basic Marketing Research. 2nd ed. The Dryden Press, 1992.
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Warning: These citations may not always be 100% accurate.