Cita APA (7th ed.)

Churchill, G. A. (1992). Basic marketing research (2nd ed.). The Dryden Press.

Cita Chicago (17th ed.)

Churchill, Gilbert A. Basic Marketing Research. 2nd ed. New York: The Dryden Press, 1992.

Cita MLA (9th ed.)

Churchill, Gilbert A. Basic Marketing Research. 2nd ed. The Dryden Press, 1992.