APA-referens (7:e uppl.)

Churchill, G. A. (1992). Basic marketing research (2nd ed.). The Dryden Press.

Chicago-referens (17:e uppl.)

Churchill, Gilbert A. Basic Marketing Research. 2nd ed. New York: The Dryden Press, 1992.

MLA-referens (9:e uppl.)

Churchill, Gilbert A. Basic Marketing Research. 2nd ed. The Dryden Press, 1992.