Citazione Stile APA (7a Edizione)

Churchill, G. A. (1992). Basic marketing research (2nd ed.). The Dryden Press.

Citazione stile Chigago Style (17a edizione)

Churchill, Gilbert A. Basic Marketing Research. 2nd ed. New York: The Dryden Press, 1992.

Citatione MLA (9a ed.)

Churchill, Gilbert A. Basic Marketing Research. 2nd ed. The Dryden Press, 1992.