APA (7th ed.) Citation

Churchill, G. A. (1992). Basic marketing research (2nd ed.). The Dryden Press.

Chicago Style (17th ed.) Citation

Churchill, Gilbert A. Basic Marketing Research. 2nd ed. New York: The Dryden Press, 1992.

MLA (9th ed.) Citation

Churchill, Gilbert A. Basic Marketing Research. 2nd ed. The Dryden Press, 1992.