APA citiranje

Churchill, G. A. (1992). Basic marketing research (2nd ed.). The Dryden Press.

Chicago Style (17th ed.) Citation

Churchill, Gilbert A. Basic Marketing Research. 2nd ed. New York: The Dryden Press, 1992.

MLA citiranje

Churchill, Gilbert A. Basic Marketing Research. 2nd ed. The Dryden Press, 1992.