APA (7th ed.) Citation
Berkman, H. W., & Gilson, C. C. (1986). Advertising: Concepts and strategies (2nd ed.). Random House.
Chicago Style (17th ed.) Citation
Berkman, Harold W., and Christopher C. Gilson. Advertising: Concepts and Strategies. 2nd ed. New York: Random House, 1986.
MLA (9th ed.) Citation
Berkman, Harold W., and Christopher C. Gilson. Advertising: Concepts and Strategies. 2nd ed. Random House, 1986.
Warning: These citations may not always be 100% accurate.