APA-Zitierstil (7. Ausg.)

Berkman, H. W., & Gilson, C. C. (1986). Advertising: Concepts and strategies (2nd ed.). Random House.

Chicago-Zitierstil (17. Ausg.)

Berkman, Harold W., und Christopher C. Gilson. Advertising: Concepts and Strategies. 2nd ed. New York: Random House, 1986.

MLA-Zitierstil (9. Ausg.)

Berkman, Harold W., und Christopher C. Gilson. Advertising: Concepts and Strategies. 2nd ed. Random House, 1986.