Berkman, H. W., & Gilson, C. C. (1986). Advertising: Concepts and strategies (2nd ed.). Random House.
Lua i Stíl Chicago (17ú heag.)Berkman, Harold W., agus Christopher C. Gilson. Advertising: Concepts and Strategies. 2nd ed. New York: Random House, 1986.
Lua MLA (9ú heag.)Berkman, Harold W., agus Christopher C. Gilson. Advertising: Concepts and Strategies. 2nd ed. Random House, 1986.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.