Citazione Stile APA (7a Edizione)

Berkman, H. W., & Gilson, C. C. (1986). Advertising: Concepts and strategies (2nd ed.). Random House.

Citazione stile Chigago Style (17a edizione)

Berkman, Harold W., e Christopher C. Gilson. Advertising: Concepts and Strategies. 2nd ed. New York: Random House, 1986.

Citatione MLA (9a ed.)

Berkman, Harold W., e Christopher C. Gilson. Advertising: Concepts and Strategies. 2nd ed. Random House, 1986.