Berkman, H. W., & Gilson, C. C. (1986). Advertising: Concepts and strategies (2nd ed.). Random House.
芝加哥风格引文Berkman, Harold W., 与 Christopher C. Gilson. Advertising: Concepts and Strategies. 2nd ed. New York: Random House, 1986.
MLA引文Berkman, Harold W., 与 Christopher C. Gilson. Advertising: Concepts and Strategies. 2nd ed. Random House, 1986.
警告：这些引文格式不一定是100％准确.