APA-ийн эшлэл(7 дахь хэвлэлт)

Berkman, H. W., & Gilson, C. C. (1986). Advertising: Concepts and strategies (2nd ed.). Random House.

Чикаго-гийн эшлэл (17 дахь хэвлэлт)

Berkman, Harold W., ба Christopher C. Gilson. Advertising: Concepts and Strategies. 2nd ed. New York: Random House, 1986.

MLA -ийн эшлэл (9 дэх хэвлэлт)

Berkman, Harold W., ба Christopher C. Gilson. Advertising: Concepts and Strategies. 2nd ed. Random House, 1986.