Kotler, P., & Armstrong, G. (2008). Principles of marketing (12th internationl ed.). Pearson Prentice Hall.
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Chicago Style (17th ed.) Citation
Kotler, Philip, and Gary Armstrong. Principles of Marketing. 12th internationl ed. New Jersey: Pearson Prentice Hall, 2008.
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MLA (9th ed.) Citation
Kotler, Philip, and Gary Armstrong. Principles of Marketing. 12th internationl ed. Pearson Prentice Hall, 2008.
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Warning: These citations may not always be 100% accurate.