APA-ийн эшлэл(7 дахь хэвлэлт)

Kotler, P., & Armstrong, G. (2008). Principles of marketing (12th internationl ed.). Pearson Prentice Hall.

Чикаго-гийн эшлэл (17 дахь хэвлэлт)

Kotler, Philip, ба Gary Armstrong. Principles of Marketing. 12th internationl ed. New Jersey: Pearson Prentice Hall, 2008.

MLA -ийн эшлэл (9 дэх хэвлэлт)

Kotler, Philip, ба Gary Armstrong. Principles of Marketing. 12th internationl ed. Pearson Prentice Hall, 2008.