APA način citiranja (7. izdanje)

Kotler, P., & Armstrong, G. (2008). Principles of marketing (12th internationl ed.). Pearson Prentice Hall.

Čikaški stil citiranja (17. izdanje)

Kotler, Philip, i Gary Armstrong. Principles of Marketing. 12th internationl ed. New Jersey: Pearson Prentice Hall, 2008.

MLA način citiranja (9. izdanje)

Kotler, Philip, i Gary Armstrong. Principles of Marketing. 12th internationl ed. Pearson Prentice Hall, 2008.