Kotler, P., & Armstrong, G. (2008). Principles of marketing (12th internationl ed.). Pearson Prentice Hall.
芝加哥风格引文Kotler, Philip, 与 Gary Armstrong. Principles of Marketing. 12th internationl ed. New Jersey: Pearson Prentice Hall, 2008.
MLA引文Kotler, Philip, 与 Gary Armstrong. Principles of Marketing. 12th internationl ed. Pearson Prentice Hall, 2008.
警告：这些引文格式不一定是100％准确.