APA-viite (7. p.)

Kotler, P., & Armstrong, G. (2008). Principles of marketing (12th internationl ed.). Pearson Prentice Hall.

Chicago-viite (17. p.)

Kotler, Philip, ja Gary Armstrong. Principles of Marketing. 12th internationl ed. New Jersey: Pearson Prentice Hall, 2008.

MLA-viite (9. p.)

Kotler, Philip, ja Gary Armstrong. Principles of Marketing. 12th internationl ed. Pearson Prentice Hall, 2008.