APA-referens (7:e uppl.)

Kotler, P., & Armstrong, G. (2008). Principles of marketing (12th internationl ed.). Pearson Prentice Hall.

Chicago-referens (17:e uppl.)

Kotler, Philip, och Gary Armstrong. Principles of Marketing. 12th internationl ed. New Jersey: Pearson Prentice Hall, 2008.

MLA-referens (9:e uppl.)

Kotler, Philip, och Gary Armstrong. Principles of Marketing. 12th internationl ed. Pearson Prentice Hall, 2008.