Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications /

Over the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant omnichannel applicat...

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Bibliographic Details
Main Author:	Lowenstein, Michael W., 1942- (Author)
Format:	Electronic eBook
Language:	English
Published:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edition:	First edition.
Series:	2013 digital library. Marketing strategy collection.
Subjects:	Customer relations. Relationship marketing. marketing customer loyalty customer centricity customer experience employee loyalty employee ambassadorship performance metrics communication corporate image and reputation customer data big data chief customer officer word-of-mouth trust brand loyalty program customer complaints advertising social media leadership relationships
Online Access:	An electronic book accessible through the World Wide Web; click to view
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Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications /

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