Dynamic customer strategy : today's CRM /
Tallennettuna:
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Elektroninen E-kirja |
| Kieli: | englanti |
| Julkaistu: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
|
| Painos: | First edition. |
| Sarja: | 2013 digital library.
Marketing strategy collection. |
| Aiheet: | |
| Linkit: | An electronic book accessible through the World Wide Web; click to view |
| Tagit: |
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Sisällysluettelo:
- 1. Big data and dynamic customer strategy
- 2. The elements of dynamic customer strategy
- 3. Making sense of big data
- 4. Operationalizing strategy
- 5. Acquiring big (and little) data
- 6. Analytics for the rest of us
- 7. Turning models into customers
- 8. Of metrics and models
- 9. Making the case for big data solutions
- 10. Customer culture
- Notes
- References
- Index.