Dynamic customer strategy : today's CRM /
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
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| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
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| Έκδοση: | First edition. |
| Σειρά: | 2013 digital library.
Marketing strategy collection. |
| Θέματα: | |
| Διαθέσιμο Online: | An electronic book accessible through the World Wide Web; click to view |
| Ετικέτες: |
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| Περίληψη: | Marketers, merchandisers, and sales executives alike are struggling with Big Data--the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change. |
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| Περιγραφή τεκμηρίου: | Part of: 2013 digital library. |
| Φυσική περιγραφή: | 1 online resource (156 pages) : illustrations. Also available in print. |
| Μορφή: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Βιβλιογραφία: | Includes bibliographical references (pages 149-150) and index. |
| ISBN: | 9781606496978 |
| ISSN: | 2150-9662 |
| Πρόσβαση: | Access restricted to authorized users and institutions. |