Basics of branding : a practical guide for managers /

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Bibliographic Details
Main Author:	Gronlund, Jay (Author)
Format:	Electronic eBook
Language:	English
Published:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Edition:	First edition.
Series:	2013 digital library. Marketing strategy collection.
Subjects:	Branding (Marketing) basics of branding positioning statement emotional branding consumer insights corporate branding global branding country branding market research creativity ideation innovation model brand names and logos B2B business-to-business value proposition value pricing commoditization marketing and sales alignment silos brand trust social media brand architecture personal branding employer branding brand equity B2C business-to-consumer
Online Access:	An electronic book accessible through the World Wide Web; click to view
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