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Bibliographic Details
Other Authors:	Lim, Ming (Editor), Machado, Joana Cesar (Editor), Iglesias, Oriol (Editor)
Format:	Electronic eBook
Language:	English
Published:	[Bradford, West Yorkshire, England] : Emerald, [2015]
Series:	Marketing Intelligence & Planning, Volume 33 Number 2
Subjects:	Branding (Marketing) Business communication. Corporate image. Corporations > Public relations. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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