Brand, identity and corporate reputation /

Brand, identity and corporate reputation /

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Bibliographic Details
Other Authors: Lim, Ming (Editor), Machado, Joana Cesar (Editor), Iglesias, Oriol (Editor)
Format: Electronic eBook
Language:English
Published: [Bradford, West Yorkshire, England] : Emerald, [2015]
Series:Marketing Intelligence & Planning, Volume 33 Number 2
Subjects:
Branding (Marketing)
Business communication.
Corporate image.
Corporations > Public relations.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:1 online resource (115 pages) : illustrations.
Bibliography:Includes bibliographical references.
ISBN:9781784419448 (e-book)
ISSN:0263-4503 ;
0263-4503

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