Perspectives on branding

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Bibliographic Details
Main Author:	Miletsky, Jason I.
Corporate Author:	ebrary, Inc
Other Authors:	Smith, Genevieve
Format:	Electronic eBook
Language:	English
Published:	Boston, Mass. ; London : Course Learning, c2009.
Subjects:	Brand name products > Case studies. Brand name products. Branding (Marketing) Branding (Marketing) > Case studies. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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