The value of arts for business

"The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in...

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Autor principal:	Schiuma, Giovanni
Autor corporatiu:	ebrary, Inc
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	Cambridge ; New York : Cambridge University Press, 2011.
Matèries:	Creative ability in business. Management. Arts. Electronic books.
Accés en línia:	An electronic book accessible through the World Wide Web; click to view
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