The value of arts for business

"The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in...

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Detalles Bibliográficos
Autor principal: Schiuma, Giovanni
Autor Corporativo: ebrary, Inc
Formato: Electrónico eBook
Lenguaje:inglés
Publicado: Cambridge ; New York : Cambridge University Press, 2011.
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Acceso en línea:An electronic book accessible through the World Wide Web; click to view
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