The value of arts for business

"The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the art...

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Podrobná bibliografie

Hlavní autor:	Schiuma, Giovanni
Korporativní autor:	ebrary, Inc
Médium:	Elektronický zdroj E-kniha
Jazyk:	angličtina
Vydáno:	Cambridge ; New York : Cambridge University Press, 2011.
Témata:	Creative ability in business. Management. Arts. Electronic books.
On-line přístup:	An electronic book accessible through the World Wide Web; click to view
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