Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effective results /

Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effective results /

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This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachab...

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Bibliographic Details
Main Author: Mizrahi, Janet
Format: Electronic eBook
Language:English
Published: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2010.
Edition:1st ed.
Series:Corporate communication collection,
Subjects:
Business writing.
Communication in marketing.
Public relations.
Marketing style
Press release
News release
Brochure
Blog
Microblog
Tweet
Newsletter
E-newsletter
Web copy
Web writing
Website
Public relations
Marketing
Writing
Pitch letter
Media kit
Press kit
Marcom
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • List of illustrations
  • Acknowledgments
  • 1. Basic writing guidelines
  • 2. Writing news releases
  • 3. Writing newsletters
  • 4. Writing brochures
  • 5. Writing web copy
  • 6. Writing for social media: blogs and microblogs
  • 7. Media kits
  • Notes
  • References
  • Index.

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