Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effective results /

保存先:
書誌詳細
第一著者: Mizrahi, Janet
フォーマット: 電子媒体 eBook
言語:英語
出版事項: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2010.
版:1st ed.
シリーズ:Corporate communication collection,
主題:
オンライン・アクセス:An electronic book accessible through the World Wide Web; click to view
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目次:
  • List of illustrations
  • Acknowledgments
  • 1. Basic writing guidelines
  • 2. Writing news releases
  • 3. Writing newsletters
  • 4. Writing brochures
  • 5. Writing web copy
  • 6. Writing for social media: blogs and microblogs
  • 7. Media kits
  • Notes
  • References
  • Index.