Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effective results /
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2010.
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| Edizione: | 1st ed. |
| Serie: | Corporate communication collection,
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| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
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Sommario:
- List of illustrations
- Acknowledgments
- 1. Basic writing guidelines
- 2. Writing news releases
- 3. Writing newsletters
- 4. Writing brochures
- 5. Writing web copy
- 6. Writing for social media: blogs and microblogs
- 7. Media kits
- Notes
- References
- Index.