Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad /
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
American Management Association,
c2007.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 0000095425 | ||
| 005 | 20171002054912.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 060818s2007 nyua sb 001 0 eng | ||
| 010 | |z 2006026851 | ||
| 020 | |z 0814473334 (hardcover) | ||
| 020 | |z 9780814473337 (hardcover) | ||
| 035 | |a (CaPaEBR)ebr10196186 | ||
| 035 | |a (OCoLC)77565112 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 043 | |a n-us--- | ||
| 050 | 1 | 4 | |a HD69.B7 |b M375 2007eb |
| 082 | 0 | 4 | |a 658.8/27 |2 22 |
| 100 | 1 | |a Martin, Dick, |d 1946- | |
| 245 | 1 | 0 | |a Rebuilding brand America |h [electronic resource] : |b what we must do to restore our reputation and safeguard the future of American business abroad / |c Dick Martin. |
| 260 | |a New York : |b American Management Association, |c c2007. | ||
| 300 | |a 296 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. [263]-287) and index. | ||
| 505 | 0 | |a Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Brand name products |z United States. | |
| 650 | 0 | |a Branding (Marketing) |z United States. | |
| 650 | 0 | |a International economic relations. | |
| 650 | 0 | |a Anti-Americanism. | |
| 650 | 0 | |a Anti-Americanism |z Arab countries. | |
| 651 | 0 | |a United States |x Relations. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10196186 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 84580 |d 84580 | ||