Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad /

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Martin, Dick, 1946-
Searvvušdahkki: ebrary, Inc
Materiálatiipa: Elektrovnnalaš E-girji
Giella:eaŋgalasgiella
Almmustuhtton: New York : American Management Association, c2007.
Fáttát:
Liŋkkat:An electronic book accessible through the World Wide Web; click to view
Fáddágilkorat: Lasit fáddágilkoriid
Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!
Sisdoallologahallan:
  • Tilting at windmills
  • The queen of branding
  • Charlotte in wonderland
  • The prince of pollsters
  • Measuring distance in kilograms
  • Why do they hate us?
  • The pictures in their heads
  • The business of America
  • The power of brands
  • Brand America
  • CEOs in handcuffs
  • Plague or paranoia?
  • In search of anti-anti-Americans
  • The path to happy
  • Sink roots, don't just spread branches
  • Go glocal
  • Share your customers' cares
  • Stiff-necked, tree-hugging critics
  • Share your customers' dreams
  • Myth America
  • A lever to move the world
  • Waging peace.