Consumer insight how to use data and market research to get closer to your customer /
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| Corporate Author: | |
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| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Sterling, Va. :
Kogan Page,
2004.
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| Series: | Market research in practice series.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 050 | 1 | 4 | |a HF5415.5 |b .C6625 2004eb |
| 082 | 0 | 4 | |a 658.8/34 |2 22 |
| 245 | 0 | 0 | |a Consumer insight |h [electronic resource] : |b how to use data and market research to get closer to your customer / |c [edited by] Merlin Stone, Alison Bond & Bryan Foss. |
| 260 | |a London ; |a Sterling, Va. : |b Kogan Page, |c 2004. | ||
| 300 | |a xv, 288 p. : |b ill. | ||
| 490 | 1 | |a Market research in practice | |
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Customer relations |x Management. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Database marketing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Stone, Merlin, |d 1948- | |
| 700 | 1 | |a Bond, Alison. | |
| 700 | 1 | |a Foss, Bryan. | |
| 710 | 2 | |a ebrary, Inc. | |
| 830 | 0 | |a Market research in practice series. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10084448 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 67872 |d 67872 | ||