Consumer insight how to use data and market research to get closer to your customer /

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Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: Stone, Merlin, 1948-, Bond, Alison, Foss, Bryan
Format: Electronic eBook
Language:English
Published: London ; Sterling, Va. : Kogan Page, 2004.
Series:Market research in practice series.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:xv, 288 p. : ill.
Bibliography:Includes bibliographical references and index.