Consumer insight how to use data and market research to get closer to your customer /

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Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Stone, Merlin, 1948-, Bond, Alison, Foss, Bryan
Format:	Electronic eBook
Language:	English
Published:	London ; Sterling, Va. : Kogan Page, 2004.
Series:	Market research in practice series.
Subjects:	Customer relations > Management. Marketing research. Database marketing. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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