Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities /
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| Autor principal: | |
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| Autor corporatiu: | |
| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
Wiesbaden :
Gabler,
2009.
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| Matèries: | |
| Accés en línia: | http://dx.doi.org/10.1007/978-3-8349-9495-0 |
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