Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities /
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| Главный автор: | |
|---|---|
| Соавтор: | |
| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
Wiesbaden :
Gabler,
2009.
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| Предметы: | |
| Online-ссылка: | http://dx.doi.org/10.1007/978-3-8349-9495-0 |
| Метки: |
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